Star report 10-6-2012 showing En Al-Ishal Ishak (circle in red) the new AirAsia Group head of brand and ancillary income. He was previously the the head hunted VP of Promotion and Marketing of MAS during the famous
En Al-Ishal Ishak, the former SVP Marketing & Promotion of MAS. He resigned in September 2012 and joined AirAsia
Yours truly is glad that En Ahmad Jauhari Yahya (AJ as he is popularly known in and out of MAS) has heard the voices of MAS staffs loud and clear in his latest circular/e-mail below. It would appear from the said circular/e-mail that AJ wanted to instill a new spirit in MAS
Updates at at 10:45 am on 8-9-2012:
There is MAS Board meeting this morning at 10:00 am. Hopefully the Board will be transparent and provide answers to the questions posed for the past week which are still unanswered. Looking at the budget for Marketing and Promotions budget stands at about RM560 million for 2012, the cost of designing and re-branding may be several million Ringgit was a small figure.
Regrettably En Ahmad Jauhari Yahya (AJ), the Group CEO of MAS, still refused to provide answers to the several pertinent questions posed to him regarding the designing of new pale blue livery of MAS and the re-branding exercise, in HERE, as follows: