More corporations should emulate Sime Darby in engaging bloggers and practising transparency

On Wednesday evening of 25 February 2009, 7 other bloggers and I were invited by Sime Darby Berhad’s Chairman, Tun Musa Hitam, and its President and Group Chief Executive, Dato’ Seri Ahmad Zubir Murshid, to a dinner at its Convention Centre at Bukit Kiara. Head of Corporate Social Responsibilty & Group Communications and Corporate Affairs, Leela Barrock, was also present.

The reason why I was invited was because I was one of the ‘bloggers’ who had been critical of Sime Darby’s involvement in the IJN and LCCT @ Labu issues that ended with the conglomerate abandoning the projects. I also agreed to attend only because I sensed there was sincerity on their part to engage bloggers instead of just having the function as a mere PR exercise to gloss things over.

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