Business Plan: Rebranding is a guarantee to turn around MAS

En Al-Ishal Ishak, formerly from Baraka Telecom, now VP Promotion & Marketing in MAS

Until this date En Ahmad Jauhari Yahya (AJ) Group CEO of MAS, and/or his VP for Promotion and Marketing, En Al-Ishal Ishak, are still ignoring the call to reveal the total cost of re-branding and the designing of the new livery for MAS. The pale blue new livery WAU has been

17 thoughts on “Business Plan: Rebranding is a guarantee to turn around MAS”

  1. Its obvious…they wanted to change all the aircrafts with the new all blue livery..starts with A380 and other aircrafts will follow suit. Now they realised and got caught that they have made fatal mistakes (no proper approval and most people disagree and cursing them on the new logo and livery including previous management)..so what next?? Well just say this new livery is only for A380 to distinguish it as a limited edition premium segment..are u saying other aircrafts like new a330 and 738 are just a normal segment?? What a load of rubbish..admit the fact that you have made a wrong decision earlier.. i can’t think of any airlines in this world having different liveries and logos for different aircrafts..hope other customers are not confused and willing to pay extra premium price than Emirates or Singapore A380s just because of the new livery and logo..and of course..because of new cutlery

  2. MAS logo before the share suap is still better that the stupid blue for the A380. This panamera deadwood Al Ishal was trying to justify the mistake made by the clueless idiots. The clueless idiot was trying to protect the pariah.

    There was no good reason to change the livery and re-branding. MAS is a good brand and it has no problem at all. The problem is with the clueless trying to do the nonsense to justify his keep for RM250,000.

    This stupid memo says it all that the clueless are running MAS. MAS is doomed with idiots like Al-Ishal and AJ. How to turn around MAS with such memo?

    This Al Ishal is a failure and will continue to be a failure. Nor Zalida Ahmad is a failure and this botak is trying to do the job for her. He will continue to fail as he is just incompetent.

    Another botak in Engineering Division is no better. He must be thrown out.

    • What is the Board Audit Committee, and the so-called “Integrity” department of MAS doing about all this? Or is it a case of “close one eye, shut the other” because all their cronies are involved? GE, high time to rope the MACC in! Ooops, what am I saying, even the MACC, like the MYCC, practise the same “selectiveness” !

  3. MP Wee, while you’re at it, can you tell Tony to use quality toilet paper in the LCCT terminal ka? Real cheapskate the fella..and tell his Allstar stewardess to smile (genuinely) lah for heaven’s sake…really miss the MAS stewardess service…the Airasia one’s acting like they are the star and not the passengers..sometimes I want to put my leg out when they are walking pass because they are so haughty..nice to see them stumble, but cannot lah, my kids watching maa 🙂

  4. “Journeys Are Made By The People You Travel With”???
    No brand worth its salt would EVER want a slogan of more than 5 words long.
    and “limited edition” A380 livery?

    Please God, help MAS. This is getting way out of hand.

    • MAS staff, you managed to kicked out the mighty tony and yet so helpless to do something with Tony’s army of idiots.

      This proves that the problem is not tony but the problem is the staff themselves.

  5. After the share suap we are still facing topless management or water in the head management under the clueless idiot.

    For the past 11 months, what do we get in MAS. Business Plan after Business Plan. Organisational chart after organisational chart. we get the clueless Aj to give up Sydney additional route to the Pariah. certain MAS schedules were given to the Pariah. Can you imagine how MAS is going to get support of its passengers when it is arriving at its destination 4:30 am!

    Only the clueless wold agree to this. Now an airline with two logos. One for A380 and another for the other aircraft. What a laughing stock that this clueless AJ.

    Now that Nanny Danny and Rozman had disappeared from MAS, AJ please bring the Botak Azhari and Al-Ishal with you on your way out. The disgusting lots.

    • What’s the difference? This SVP Marketing says all the great companies “refresh” their logos, from time to time. Very good example that he showed us, and I suppose this is the example MAS is following where “refreshing” the brand is concerned, is…….Johnny Walker black label whisky!! Last time Johnny was walking in one direction, now Johnny is walking in the other direction (I am absolutely NOT kidding here), that’s why MAS logo also must be like that la………..ini betul la kerja orang sudah mabok, bukan bodoh. Yang bodoh, atau di PERbodohkan is all the rest of us!

      • SQ still maintains the same logo since 1972 same singapore girl uniform for 40years and pilots uniforms. Go figure! Who is losing money? How many time does mas need rebranding?!

  6. No need forward looking..read the memo..the logo is pointing home..balik kampung..cuti raya..so these clueless team in MAS semua boleh balik kampung..tanam jagung..that’s all they know anyway..

  7. Excuse my ignorance! I wonder how could a branding cost be just one-time?
    The conversion implementation and promotion from old to current livery cost will be a lot more than the design cost itself.

  8. Phase 1 is only over 15 days..and Phase 2 has already started haha..what a joke! Hopefully it’s a typo..

  9. Poor MAS being victimised and abused to their liking, all the works are just to cover and digger bigger problems. But I admire MAS staff attitude..be loyal and just ignore what ever being done to the company.
    Having faith that all these people will walk out one day and leaving them just like all the previous managements.
    Lets see if the silver lining is always at the end of a storm this time…

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